[PDF] Marketing Research: An Integrated Approach (2nd Edition)

ISBN: 027369474X

Category: Tutorial

Posted on 2018-01-24, by luongquocchinh.


Author: Alan Wilson | Publisher: Prentice Hall | Category: Management | Language: English | Page: 456 | ISBN: 027369474X | ISBN13: 9780273694748 |

Description: This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians. The structure of this book closely follows the core elements of the MRS/CIM Marketing Research and Information Module, so will be ideal for those students studying towards these diplomas. This book is also ideal for those taking a short course in marketing research for the first time.

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