Consumer Research: Postcards From the Edge

ISBN: 0415173175

Category: Business

Tag: Business & Investing


Posted on 2011-03-07. By anonymous.

Description


Consumer Research: Postcards From the Edge
Routledge | January 16, 1998 | ISBN-10: 0415173175 | 424 pages | PDF | 7 Mb

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include:
* chronicle, composition and fabulation in consumer research
* postmodern approaches to pluralism in consumer research
* marketing in cyberspace
* poststructuralism in marketing
* semiotics in marketing and consumer research


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